As individuals, we want to be understood and respected. Personal success is dependent on the levels of understanding and support we can generate from others.
It’s the same for organisations or businesses. They, too, need to work on their corporate ‘personality’ in order to make friends and influence people.
So any organisation should give serious attention to the way it thinks about planning, structuring and delivering its marketing through public relations, advertising, websites and social media activity.
People mostly understand this and make plans, consider budgets and employ a raft of people and agencies to deliver against a range of ambitions and targets.
But they forget something really important. It’s easy to forget that your staff are actually a key target audience for your marketing. Internal communications is essential to this process because we need good communications’ systems in order to function effectively.
Put simply, looking good on the outside is likely to be the result of taking care of ourselves on the inside. That goes for your body as well as your business. Taking care of the internals is the starting point for good marketing because organisations that don’t communicate well internally get found out.
Some people seem to ignore the fact that personal development appraisals are as important as newsletters or that they shouldn’t presume that just because someone’s been promoted to lead a team they’re a good communicator.
They take 12 months to respond on staff surveys rather than aim for quick fixes. They think we can solve everything with an internal newsletter before we ask if there’s a better way of communicating? They accept email overload. They presume departments know what each other’s role is and that the big picture is clear for all to see.
They’re probably too nervous to ask if everyone’s on side with the senior management team’s aspirations, ambitions and targets. Do is matter if everyone doesn’t feel part of the team?
So here’s the starting point. It’s essential if business targets are to be achieved. It can all be analysed and measured, evaluated and considered in the context of what the organisation is trying to achieve.